The Most Popular Halloween Costumes of 2021

Most Popular Halloween Costumes of 2021

The Most Popular Halloween Costumes of 2021

Halloween—it’s the time of year when kids and adults alike dress up, eat candy, and show off their spookiest selves. It’s also when the scariest home decorations are the talk of the town, and people are frightened left, right, and center.

With the help of data from Google Trends and their unique Frightgeist series, we visualized the most searched Halloween costumes in the U.S. in 2021.

From spooky to sweet, these are the costumes everyone wants to dress up as this Halloween.

A Brief History of Halloween

Halloween is celebrated each year on October 31, with this year’s Halloween occurring on a Sunday. The tradition originated with the ancient Celtic festival of Samhain, where people would light bonfires and wear costumes to ward off ghosts.

The concept of Halloween didn’t gain popularity until it reached the United States. Borrowing from European traditions, Americans began to dress up in costumes and go house to house asking for food or money, a practice that eventually became today’s “trick-or-treat” tradition.

Other superstitions also started to form around the holiday. Young women believed they could divine the appearance of their future husbands by doing tricks with apple parings or mirrors.

Over time, Halloween moved away from focusing on witchcraft and ghosts to the festival we know and love today—a day focused on games, foods of the season, and festive costumes.

What Are the Most Popular Halloween Costumes?

With COVID-19 cases down compared to last year and Americans expected to spend over $10 billion on Halloween this year, much of the United States will be partaking in celebrating the spooky holiday.

From classy costumes and last-minute DIYs to pop-culture outfits and even era-inspired costumes, here are the top 25 most popular Halloween costumes in the U.S. in 2021.

Rank Costume Name Category
1 Witch Horror Films
2 Rabbit Animals
3 Dinosaur Animals
4 Spider-Man Comic Book Characters
5 Cruella de Vil Film Characters
6 Fairy Fantasy Characters
7 Harley Quinn Comic Book Characters
8 Cowboy Professions
9 Clown Professions
10 Chucky Horror Films
11 Cheerleader Professions
12 Pirate Professions
13 Pumpkin Foods
14 Angel Characters
15 Vampire Fantasy Characters
16 Among Us TV Charaters
17 Zombie Horror Films
18 1980’s Era
19 Superhero Comic Book Characters
20 Devil Characters
21 Joker Film Characters
22 Ninja Professions
23 Squid Game TV Charaters
24 Beetejuice Horror Films
25 Doll Toys

Notable Trending Costumes

The Netflix show Squid Game has had a meteoric rise in popularity in recent weeks, becoming one of the most-watched shows on the streaming platform—just in time for Halloween.

Squid Game costumes are the 23rd most popular in Google’s search, and they continue to trend high, being the most searched costume idea in Detroit.

In 2020, the mobile game Among Us was the talk of the gaming world, and this year it is the 16th most popular costume, with its popularity spiking in Jacksonville, Florida.

Other notable costumes in the top 50 include Pokémon at #50, Fortnite at #44, Velma Dinkley (of Scooby-Doo fame) at #42, Poison Ivy (the comic book villain) at #33, Beetlejuice at #24 and the entire 1980s decade at #18.

Most Popular Halloween Costumes by State

When it comes to festivals, every state has its unique perspective and traditions on celebrating them. This extends to popular Halloween costumes too.

Though there might be some overlap, digging deeper into the most popular costumes in every state allows us a unique look into how diverse people’s tastes are across the country.

Here is a breakdown of the most popular costumes in the U.S. in 2020 by state:

State Most Popular Costume National Rank in 2020
Alabama Harley Quinn 03
Alaska Beetlejuice 36
Arizona Rabbit 04
Arkansas Doll 12
California Witch 01
Colorado Dinosaur 02
Connecticut Powerpuff Girls 32
Delaware Doll 12
District of Columbia Beyonce 333
Florida Rabbit 04
Georgia Witch 01
Hawaii Monsters Inc 43
Idaho Witch 01
Illinois Dinosaur 02
Indiana Witch 01
Iowa Chucky 20
Kansas Mickey Mouse 57
Kentucky Zombie 13
Louisiana Witch 01
Maine Dinosaur 02
Maryland Ninja 09
Massachusetts Dinosaur 02
Michigan Rabbit 04
Minnesota Witch 01
Mississippi Angel 06
Missouri Dinosaur 02
Montana Purge 15
Nebraska Joker 30
Nevada Witch 01
New Hampshire Ninja 09
New Jersey Witch 01
New Mexico Clueless 74
New York Dinosaur 02
North Carolina Dinosaur 02
North Dakota Star Wars 28
Ohio Witch 01
Oklahoma Dragon 35
Oregon Fortnite 07
Pennsylvania Witch 01
Rhode Island Hermione Granger 146
South Carolina Wonder Woman 31
South Dakota Spider 38
Tennessee Harley Quinn 03
Texas Harley Quinn 03
Utah Witch 01
Vermont Deer 125
Virginia Rabbit 04
Washington Angel 06
West Virginia Zombie 13
Wisconsin Witch 01
Wyoming Physician 67

A look at popular costumes at the state level reveals some interesting quirks. Montana, for example, is uniquely interested in The Purge, and Rhode Island trick-or-treaters are big fans of Hermione Granger of Harry Potter fame.

Traditions are Here To Stay

At its core, Halloween still remains that same old fright-inducing festival it has always been.

Even though pop culture might influence your Halloween choices, traditional costumes will always have a unique place in everyone’s heart.

The post The Most Popular Halloween Costumes of 2021 appeared first on Visual Capitalist.

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